Chinese Sponsorship In IPL the BCCI gets Rs 440 crore annually from IPL title sponsor Vivo and therefore the five-year deal ends in 2022.
The BCCI is hospitable reviewing its sponsorship policy for subsequent cycle but has no plans to finish its association with current IPL title sponsor Vivo because the money coming in from the Chinese company helps India’s cause and not the opposite way round, board treasurer Arun Dhumal said on Friday.
Anti-China sentiments are running high in India following the border clash between the 2 countries at Galwan valley earlier in the week . the primary skirmish at the India-China border in additional than four decades left a minimum of 20 Indian soldiers dead. Since then, calls are made to boycott Chinese products.
But Dhumal said Chinese companies sponsoring an Indian event just like the IPL only serve his country’s interests.
The BCCI gets Rs 440 crore annually from Vivo and therefore the five-year deal ends in 2022.
“When you talk emotionally, you tend to go away the rationale behind. we’ve to know the difference between supporting a Chinese company for a Chinese cause or taking help from Chinese company to support India’s cause,” Dhumal told PTI.
“When we are allowing Chinese companies to sell their products in India, whatever money they’re taking from Indian consumer, they’re paying a part of it to the BCCI (as brand promotion) and therefore the board is paying 42 per cent tax thereon money to the Indian government. So, that’s supporting India’s cause and not China’s,” he argued.
Oppo, a mobile brand like Vivo, was sponsoring the Indian cricket team until September last year when Bengaluru-based educational technology Byju’s start-up replaced the Chinese company.
Dhumal said he’s all for reducing dependence on Chinese products but as long as its companies are allowed to try to to business in India, there’s no harm in them sponsoring an Indian brand just like the IPL.
“If they’re not supporting the IPL, they’re likely to require that cash back to China. If that cash is retained here, we should always be happy about it. We are supporting our government thereupon money (by paying taxes on it).”
“If i’m giving a contract to a Chinese company to create a cricket stadium, then i’m helping the Chinese economy. GCA built the world’s largest cricket stadium at Motera which contract was given to an Indian company (L&T),” he said.
“Cricketing infrastructure worth thousands of crores was created across country and none of the contract was awarded to a Chinese company.”
Dhumal went on to mention the BCCI is spoilt for choice when it involves attracting sponsors, whether Indian or Chinese or from the other nation.
“If that Chinese money is coming to support Indian cricket, we should always be okay with it. i’m all for banning Chinese products as a private , we are there to support our government but by getting sponsorship from Chinese company, we are helping India’s cause.”
We can get sponsorship money from non-Chinese companies also including Indian firms. we will support our players any way but the thought is once they are allowed to sell their products here, it’s better that a part of money comes back to the Indian economy.”
“The BCCI isn’t giving money to the Chinese, it’s attracting on the contrary. we should always make decision supported rationale instead of emotion,” he added.